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The risky business of a rebrand.
A rebrand is defined as ‘the creation of a new name, term, symbol, design or combination thereof for an established brand with the intention of developing a new, differentiated identity in the mind of...
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Nailed it.
In my last blog post, I spoke about how a rebrand can go wrong. So in this one, I’ll be a bit nicer and focus your attention on when things go right. I don’t want to scare you off the idea of a...
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Radical makeover or just a nip & tuck?
One of the biggest considerations in a rebrand is how drastic to go with it. Rebranding doesn’t always mean you need to create a new name, logo, message.. fire some staff.. buy a new stapler.. or...
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The Secret to Rebranding Success: Stay Confident!
In light of my recent hair chop, I thought it was only right to continue on the ‘makeover’ topic from my previous post… You could say I’ve just went through my own personal rebrand, and I know first...
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